2025
Brand Event
BTL
HOT WHEELS LEGENDS LATAM TOUR
HOT WHEELS LEGENDS LATAM TOUR
Know About
Know About
Fueling the Legend
Client: Mattel
Brand: Hot Wheels
Campaign: Hot Wheels Legends Tour 2025 LATAM
Location 1: Bogotá, Colombia — +3,000 fans (attendees)
Location 2: Lima, Peru — +2,500 fans (attendees)
Location 3: Santiago de Chile — +5,500 fans (attendees)
Here’s a little taste of what it was all about
When Hot Wheels decided to bring its iconic Legends Tour to Latin America, they were looking for a true and unique agency. We went head-to-head in a pitch against five top international agencies and came out on top. Why? Because we brought the perfect mix of creativity, a seamless LATAM operational machine, and sharp, competitive costs.
We hit the gas and unleashed the ultimate automotive playground in Lima, Bogota, and Santiago de Chile. This was more than a car show; it was a full-throttle brand experience where we transformed asphalt into a canvas for dream machines. In Chile, we even revved up the excitement with a series of pre-event brand activations to get the city buzzing.
The result? Between 2,800 and 5,500 fans, collectors, and families at each stop, all gathered to celebrate the passion and creativity of the custom car world. We didn't just run a tour; we built a roaring tribute to imagination on wheels.
Here’s a look at how our Monster Method breaks down:
On-the-Ground Intelligence: In-situ scouting and strategy development with local expert partners in every country.
Architectural Vision: Custom layouts and hyper-realistic renderings tailored for each unique event space.
Borderless Logistics: Rock-solid logistical planning to ensure everything gets where it needs to be, flawlessly.
Local Production & Quality Control: Local manufacturing of materials combined with meticulous brand oversight, from color samples to final approvals.
Regulatory Navigation: Full management of permits, architectural plans, and all necessary technical documentation.
Flawless On-Site Execution: Hands-on event direction and coordination with our core Monster team and trusted local partners.
Side actons
Side actons
We also pulled off a side activation in Chile to warm up the big LATAM finale. Six BTL activations took place across different POS locations to promote the event, tied to a special sales campaign featuring Mattel brands like Hot Wheels, Matchbox, Cars, and Thomas & Friends — in collaboration with Lider (Walmart). The campaign was a huge success, with hundreds of fans lining up even before stores opened. La Florida (Santa Amalia) Rancagua Vitacura Huechuraba Viña del Mar La Reina
More Works
©2025
More Works
©2025
FAQ
FAQ
01
BRAND EVENTS - Where brands turn into epic experiences.
02
BTL ADVERTISING - Ideas that break the mold and stick in people’s minds.
03
MICE - Meetings, incentives, and conventions with that WOW effect. Creativity & Design.
04
SPACES DESIGN / DISPLAY AND STANDS
05
E-COMMERCE & WEB DESIGN
06
CREATIVITY & DESIGN
07
DIGITAL MARKETING
08
TECH & INNOVATION
01
BRAND EVENTS - Where brands turn into epic experiences.
02
BTL ADVERTISING - Ideas that break the mold and stick in people’s minds.
03
MICE - Meetings, incentives, and conventions with that WOW effect. Creativity & Design.
04
SPACES DESIGN / DISPLAY AND STANDS
05
E-COMMERCE & WEB DESIGN
06
CREATIVITY & DESIGN
07
DIGITAL MARKETING
08
TECH & INNOVATION
2025
Brand Event
BTL
HOT WHEELS LEGENDS LATAM TOUR
Know About
Fueling the Legend
Client: Mattel
Brand: Hot Wheels
Campaign: Hot Wheels Legends Tour 2025 LATAM
Location 1: Bogotá, Colombia — +3,000 fans (attendees)
Location 2: Lima, Peru — +2,500 fans (attendees)
Location 3: Santiago de Chile — +5,500 fans (attendees)
Here’s a little taste of what it was all about
When Hot Wheels decided to bring its iconic Legends Tour to Latin America, they were looking for a true and unique agency. We went head-to-head in a pitch against five top international agencies and came out on top. Why? Because we brought the perfect mix of creativity, a seamless LATAM operational machine, and sharp, competitive costs.
We hit the gas and unleashed the ultimate automotive playground in Lima, Bogota, and Santiago de Chile. This was more than a car show; it was a full-throttle brand experience where we transformed asphalt into a canvas for dream machines. In Chile, we even revved up the excitement with a series of pre-event brand activations to get the city buzzing.
The result? Between 2,800 and 5,500 fans, collectors, and families at each stop, all gathered to celebrate the passion and creativity of the custom car world. We didn't just run a tour; we built a roaring tribute to imagination on wheels.
Here’s a look at how our Monster Method breaks down:
On-the-Ground Intelligence: In-situ scouting and strategy development with local expert partners in every country.
Architectural Vision: Custom layouts and hyper-realistic renderings tailored for each unique event space.
Borderless Logistics: Rock-solid logistical planning to ensure everything gets where it needs to be, flawlessly.
Local Production & Quality Control: Local manufacturing of materials combined with meticulous brand oversight, from color samples to final approvals.
Regulatory Navigation: Full management of permits, architectural plans, and all necessary technical documentation.
Flawless On-Site Execution: Hands-on event direction and coordination with our core Monster team and trusted local partners.
Side actons
We also pulled off a side activation in Chile to warm up the big LATAM finale. Six BTL activations took place across different POS locations to promote the event, tied to a special sales campaign featuring Mattel brands like Hot Wheels, Matchbox, Cars, and Thomas & Friends — in collaboration with Lider (Walmart). The campaign was a huge success, with hundreds of fans lining up even before stores opened. La Florida (Santa Amalia) Rancagua Vitacura Huechuraba Viña del Mar La Reina
More Works
©2025
FAQ
01
BRAND EVENTS - Where brands turn into epic experiences.
02
BTL ADVERTISING - Ideas that break the mold and stick in people’s minds.
03
MICE - Meetings, incentives, and conventions with that WOW effect. Creativity & Design.
04
SPACES DESIGN / DISPLAY AND STANDS
05
E-COMMERCE & WEB DESIGN
06
CREATIVITY & DESIGN
07
DIGITAL MARKETING
08
TECH & INNOVATION
2025
Brand Event
BTL
HOT WHEELS LEGENDS LATAM TOUR
Know About
Fueling the Legend
Client: Mattel
Brand: Hot Wheels
Campaign: Hot Wheels Legends Tour 2025 LATAM
Location 1: Bogotá, Colombia — +3,000 fans (attendees)
Location 2: Lima, Peru — +2,500 fans (attendees)
Location 3: Santiago de Chile — +5,500 fans (attendees)
Here’s a little taste of what it was all about
When Hot Wheels decided to bring its iconic Legends Tour to Latin America, they were looking for a true and unique agency. We went head-to-head in a pitch against five top international agencies and came out on top. Why? Because we brought the perfect mix of creativity, a seamless LATAM operational machine, and sharp, competitive costs.
We hit the gas and unleashed the ultimate automotive playground in Lima, Bogota, and Santiago de Chile. This was more than a car show; it was a full-throttle brand experience where we transformed asphalt into a canvas for dream machines. In Chile, we even revved up the excitement with a series of pre-event brand activations to get the city buzzing.
The result? Between 2,800 and 5,500 fans, collectors, and families at each stop, all gathered to celebrate the passion and creativity of the custom car world. We didn't just run a tour; we built a roaring tribute to imagination on wheels.
Here’s a look at how our Monster Method breaks down:
On-the-Ground Intelligence: In-situ scouting and strategy development with local expert partners in every country.
Architectural Vision: Custom layouts and hyper-realistic renderings tailored for each unique event space.
Borderless Logistics: Rock-solid logistical planning to ensure everything gets where it needs to be, flawlessly.
Local Production & Quality Control: Local manufacturing of materials combined with meticulous brand oversight, from color samples to final approvals.
Regulatory Navigation: Full management of permits, architectural plans, and all necessary technical documentation.
Flawless On-Site Execution: Hands-on event direction and coordination with our core Monster team and trusted local partners.
Side actons
We also pulled off a side activation in Chile to warm up the big LATAM finale. Six BTL activations took place across different POS locations to promote the event, tied to a special sales campaign featuring Mattel brands like Hot Wheels, Matchbox, Cars, and Thomas & Friends — in collaboration with Lider (Walmart). The campaign was a huge success, with hundreds of fans lining up even before stores opened. La Florida (Santa Amalia) Rancagua Vitacura Huechuraba Viña del Mar La Reina
More Works
©2025
FAQ
BRAND EVENTS - Where brands turn into epic experiences.
BTL ADVERTISING - Ideas that break the mold and stick in people’s minds.
MICE - Meetings, incentives, and conventions with that WOW effect. Creativity & Design.
SPACES DESIGN / DISPLAY AND STANDS
E-COMMERCE & WEB DESIGN
CREATIVITY & DESIGN
DIGITAL MARKETING
TECH & INNOVATION