While the client handled the VR content, our mission was to build an environment and activation that met some of the strictest brand guidelines we’ve ever worked with. Every single detail — from layout to materials and lighting — was meticulously crafted to reflect the brand’s luxury and precision.

It took countless emails and late-night calls between Mexico and Italy, but the result was a flawless activation in partnership with Sunglass Hut — perfectly executed and unmistakably Versace.